J3 Media is building the next generation of local media. Traditional community news models were designed for print-era habits: slow, fragmented, and dependent on declining ad channels. We believe the future belongs to agile, digital-first media ecosystems built around attention, trust, and local influence.
Our model transforms city-focused platforms into high-engagement community brands that inform, entertain, and connect audiences daily. More importantly, it is designed to scale. What works in growth markets like Chattanooga can be replicated in major metros like New York City and beyond through a franchisable operating system for modern local media.
The proof already exists in the Nashville metropolitan area, where Murfreesboro.com and NashVegas.com serve as our live-market case study. Managed by a lean leadership team of three, our network currently operates 18 social media accounts delivering an average of 6 million views per post with a 74.1% engagement rate.
J3 Media is vertically integrated to monetize influence across the full customer journey. We convert audience reach into premium revenue streams through live events, ticket sales, podcasts, and real estate media opportunities.
This is not a media company chasing clicks. It is an ownership model built to capture local attention, convert trust into commerce, and scale market by market.
Our Team
John Iaccheri
Partner/Founder, J3 Media
Murfreesboro, TN
John is a digital media entrepreneur, community builder, and audience-growth strategist known for transforming local content into high-engagement regional brands. As Founder and Owner of J3 Media, LLC, he has built a modern media model that blends community storytelling, social influence, entertainment, and commerce.
He is best known as the driving force behind Murfreesboro.com, one of Middle Tennessee’s most recognized digital community platforms, spotlighting the people, places, businesses, and events shaping one of the fastest-growing cities in the region. He also leads NashVegas.com, extending that same formula into the greater Nashville market with culture, lifestyle, hospitality, and local-interest content. (LinkedIn)
With a reputation for understanding what audiences actually engage with, Iaccheri has helped redefine local media by replacing outdated news models with fast-moving, personality-driven digital ecosystems. His platforms generate millions of views through strategic content distribution across social channels, giving local businesses and organizations a modern way to reach consumers where attention already lives.
Beyond media, he has interests in real estate, partnerships, and community-based ventures, often leveraging media reach into broader business opportunities. Known for hustle, instinct, and an eye for what resonates locally, John Iaccheri continues to position J3 Media as a scalable blueprint for the future of city-based digital media.
J. Brooks Christol
Partner/COO, J3 Media
Murfreesboro, TN
Brooks Christol is a veteran marketing strategist, brand architect, and business advisor with more than 25 years of experience helping organizations solve growth challenges, clarify positioning, and build marketing systems that perform. He is the Founder and Chief Strategist of thinkSmith, a consultancy focused on fixing complex business problems through strategic clarity, brand development, facilitation, and executive-level marketing guidance.
Prior to launching thinkSmith, Christol co-founded Barker & Christol, LLC, where he served as Managing Partner and Chief Strategy Officer. Over 15 years, he helped lead integrated campaigns and strategic initiatives for more than 60 clients across sectors including healthcare, higher education, public utilities, economic development, tourism, financial services, and consumer brands.
Known for combining creative instinct with operational thinking, Christol specializes in uncovering the real constraint behind stalled growth—whether in messaging, leadership alignment, customer acquisition, or execution. His work often bridges the gap between executive vision and practical implementation.
Based in Murfreesboro, Christol is also active in civic leadership and community service. He has served in multiple leadership roles with the Murfreesboro Breakfast Rotary Club and has supported numerous nonprofit and regional development initiatives throughout Middle Tennessee.
His professional philosophy is straightforward: most business problems are solvable when the right problem is identified first.
Jon Hoscheit
Partner, J3 Media | CEO, Murfreesboro Technology
Murfreesboro, TN
Jon Hoscheit is a partner at J3 Media and the CEO of Murfreesboro Technology, a leading technology company based in Murfreesboro, Tennessee. With over two decades of experience in the technology industry, Jon has established himself as a trusted leader and innovator in the Middle Tennessee business community.
As CEO of Murfreesboro Technology, Jon oversees a comprehensive suite of IT services, managed services, cybersecurity solutions, and technology consulting for businesses of all sizes. His company serves as a strategic technology partner for organizations throughout the region, helping them leverage technology to achieve their business goals.
Jon is a passionate advocate for the Murfreesboro business community. He is actively involved in local civic and business organizations and regularly speaks on topics related to technology, entrepreneurship, and business growth. His commitment to the community extends beyond technology—he is dedicated to helping Murfreesboro thrive as a hub for innovation and economic development.
Through his work with J3 Media, Jon helps amplify the voices of local businesses and professionals, connecting them with audiences across Middle Tennessee and beyond. His vision for J3 Media is rooted in his belief that strong communities are built on strong relationships—and that local media plays a vital role in fostering those connections.